The reason why I wrote this article because I know that people are feeling the same way I use to feel. Trying to market a product or services is a tough thing to do when you're a rookie marketer in business. But, let me say this if you're a newbie entrepreneur you ask yourself "what I you do and how I you do it?" I offend use to ask my self that same question. It was very frustrating I don't know what to do not even the first step but to talk to my broke family and friends about my business that they had no interest in.
That was me a couple of years ago wondering what should I do and how much is it going to cost me. Well I must say the times have change. Its going to take time and effort with a little bit of money. The real question is do you understand the difference between old school versus the new school marketing. I'm about to explain to you the difference and why you should grasp the idea of both. There are six steps for both I hope you will learn and take notes so you can understand them.
OLD SCHOOL
*Walking around handing out Business Cards in Walmart, Target, Best Buy or anywhere: Nothing wrong with this you can meet and build a relationship with a lot of people over time. But if your like me you want success in a reasonable amount of time.
NEW SCHOOL
*Social Media (Facebook, Twitter or MySpace) or different Blogs: Social Media you can build relationships with people quicker and faster than walking around and meeting people. By my experience if I wanted to meet 50 People a day in person that about 4 or 5 hrs of work but over the internet 30 minutes you see the difference.
OLD SCHOOL
*Picking up the Phone & Calling each Person one by on e(Time Consuming) You have to leave a voice mail with everybody you call and then take time emailing them. Now nothing is wrong with that but that's a lot of time you prefer to work smarter than hard.
NEW SCHOOL
*Systems like Phone Burner it's changing the Industry on how we call Prospects Daily: Phone Burner call about 70 to 80 people per Hour and you only talk to the people that answers the rest automatic get a email and voicemail from you. Do you see the difference.
OLD SCHOOL
*Texting Prospects or Clients to get them to a meeting or Motivating them: Still texting individuals daily uses of a lot of time.People time is so valuable you want to use your time more wisely. You have to text one by one useless you have them group in your phone. Lets think in masses you had a group on followers of 2,000 clients or prospects how do you communicate with them everyday without spend hours a day text them.
NEW SCHOOL
*AWeber and Build lasting success is a great way to contact people in one click: AWeber and Build Lasting success are some great systems I recommend you use. A click of a button and you can send out emails to thousands. Then what I really love is that you can set it up that everyday your clients can get something from you and your not even there. You put your relationship on auto pilot. In my opinion thats hot because wouldn't it be great that your spouse receive a card one day and roses the next for everything of the year. Question "would you have a better relationship?"
OLD SCHOOL
*Speaking on the Phone with New Prospects or Clients: Your business will not survive without talking to new clients or Prospects daily. So you need something that can help you see your prospects or clients daily when you need to. The old school way their was no way besides the phone.
NEW SCHOOL
*Skype using Video Phone (It's Free): It's more personal especially when you are talking to new client or prospect from another state or country. When you can see that person it's more personal so you can see their facial expression. A picture is worth a thousand words.
OLD SCHOOL
*Buy Leads: You Don't have to worry about them being Good or Bad Leads: When you buy leads you can waste a lot of money because you are talking to people that have no idea of what you are selling or trying to educate them on.
NEW SCHOOL
*Generate leads: They become more personal: The leads are more personal and their is a general interest on what you're trying to show them. If you can captured their name and email address with phone number you have built trust already. That is the beginning of a great relationship now all you have to do is bring value and the rest is history.
OLD SCHOOL
*Do Presentations in your Local Market Place: If you do 3 a day that's a good day also close 1 out of 3 that's even better. You will waste gas to no show appointments and time with unqualified person. I been there you waste time, energy and money trying to convince that person.
NEW SCHOOL
*Watch your video over the Internet about your business or opportunity: (See If that person is serious or not): This way you can post videos and content all over Social Media and Blogs with your links so people can contact you. This will create momentum then people will be coming to you instead you going to them. I know that's what you really prefer (you become the hunted and not the hunter.) Again "people don't care how much you know until they know how much you care."
I look forward to helping you find your Purpose in Life!! Lloyd Christten
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