E-commerce web sites in today's world can not thrive on the income they generate from their own site. A successful web site must utilize the various shopping web sites on the internet such as Shop.com, Amazon, Biz Rate, Biz Buyer, Price Graber, Froogle, etc..
Web sites like Amazon, Nextag, Yahoo! Shopping, etc. are some of the most profitable web sites on the internet. What most people do not know is that they personally do not sell any products, they are made up of thousands of smaller merchants like you. They spend millions of dollars advertising their web sites, and driving traffic to their merchants all potentially for your benefit.
There are two main ways you can benefit from this opportunity. Individual product uploads and product feeds.
After you get approved for an account you will be faced with the daunting task of getting all of your products to them in the exact format they require. Unfortunately if it is not perfect they will kick it back to you. Assuming you have more then a few products, the product feed will be your only real options. Uploading 1 or 2 products is pretty easy, however for some of my clients with thousands of products the feed is the best and only choice.
A product feed is basically an excel spreadsheet listing all of the products and every attribute of the product that you wish included. Some of the information needed are pricing, description, product url, picture url, size, color, etc.. Each shopping site below has it's own format , Amazon being the most in-depth, and the most potential profit. We represent clients currently earning over $100,000 per month alone on Amazon.
Some of the shopping sites we create product feeds for are:
Amazon:
Amazon.com is one of the branded global leaders in e-commerce. Acting as much as a marketplace as a shopping comparison site, Amazon offers pricing on everything from books, music, sports equipment, beauty supplies and jewelry. Amazon often sends product catalog feeds to other shopping destination sites for maximum reach of products to shoppers and works with thousands of merchants to provide a very diverse product catalog offering from which shoppers can choose.
Become.com:
Become.com is the only vertical shopping search engine that offers an integrated product research and comparison shopping experience in one destination. This unique site helps people make ideal buying decisions by providing consumers comprehensive, unbiased, and relevant product reviews and information on millions of products, and the ability to shop for those products from brand name retailers from across the web. Its proprietary AIR (Affinity Index Ranking) technology is built using contextual analysis that incorporates human intelligence to deliver targeted results. Provides comprehensive, relevant, and unbiased research information to help you choose the right product. Become.com provides a comparison shopping service to help the shopper get the best deal on hundreds of merchant storefront sites. Finding the right product at the best price to save you time and money is their goal. A relatively new shopping comparison site, they are well funded and are growing.
BizRate:
Bizrate is now Shopzilla but still acts as a stand alone shopping destination site. Bizrate was one the first shopping comparison sites and today is one of the largest, fastest and most accurate shopping search engines on the Internet. Bizrate has an index of over 30 million product offerings from more than 50,000 merchants large and small. Bizrate will send product catalog feeds to other shopping destination sites for maximum reach of products to shoppers.
Buyer's Edge:
Buyer's Edge a leading Comparison Shopping Search Engine was designed and developed by a team of Consumer Product experts that specialize in consumer buying behavior. Millions of online shoppers visit Buyers Edge monthly for unbiased product reviews, price comparisons, merchant ratings, and buying advice. BuyersEdge.com drives targeted and qualified sales leads to merchants, while simultaneously promoting their products and building brand awareness.
Commission Junction:
Commission Junction, a ValueClick company, is a leader in performance-based online marketing, delivering advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving measurable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its marketplace and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Publishers place ads and links directly in and around their content and earn commissions. Online advertisers extend their reach, build their brand, drive sales and lower customer acquisition costs all on a pay-for-performance basis. The company earns revenue on a per-transaction and subscription-fee basis.
Googlebase/Froogle:
FREE service, for now, this is a destination site that every merchant should be on as it allows the existing online retailer and first time retailer to access a gigantic marketplace of shoppers. Froogle supplies the power of Google's search technology to a very specific task: locating stores that sell the item shoppers want to find and pointing them directly to the place where shoppers can make a purchase.
GrabCart:
GrabCart is a professional and reputable company leading in it's field of pay-per-sale marketing channel. GrabCart's innovative online system is concrete, simple and truly cost-effective. There are NO hidden fees, NO setup costs and NO listing fees. GrabCart will only be paid a small commission after successfully establishing a sale for the merchant. GrabCart frees the merchants from unnecessary fees by guaranteeing the merchants gain before GrabCart gains. To that end, GrabCart strives to promote and increase the rate of sales for merchants.
mySimon:
A CNet owned company, mySimon is a robust and sophisticated shopping destination site that features shopping comparison and research of products and services. When the shopper clicks on a recommended product, the shopper is redirected to the site selling the product. mySimon researches thousands of product categories and millions of products and then identifies those merchants selling the product allowing the shopper to compare product offerings before making a purchase from an online merchant.
NexTag:
NexTag.com is the leading comparison shopping site for products, financial services, travel, automobiles, real estate, education and more. At the core of NexTag.com is its proprietary Search And Match technology that enables shoppers to quickly compare prices and find the best deals on millions of products and services. For thousands of merchants, service providers and individuals, NexTag is an extremely efficient sales channel with its highly qualified traffic and performance-based pricing. More than 10 million shoppers per month use NexTag.com to research, compare, and buy products and services online.
PriceFish.com:
Pricefish, Inc is the creator of Pricefish.com, an innovative online comparison-shopping search engine and information delivery tool, which assists online shoppers to easily find, compare and purchase items from a variety of online merchants. Pricefish.com streamlines the process of comparing product features and finding the best overall price, for millions of products in a number of different categories, from a list of customer-rated merchants. Shoppers can find products in many different categories, including: Electronics, Photography, Home and Garden, Apparel, Jewelry, Health and Beauty, and many more. Pricefish.com incorporates unique multi-media features, useful content and a wide range of product categories, all designed to achieve the ultimate shopping experience for both consumers and merchants. Pricefish, Pricefish.com, and FishClips are all trademarks of Pricefish, Inc.
PriceGrabber:
Millions of consumers use PriceGrabber to quickly obtain free and unbiased information about products, services, merchants and sellers before making a purchase decision. PriceGrabber has established itself as the most trusted and effective online destination for savvy shopping. Shoppers can instantly find and compare millions of unique products and services contained in 22 channels, such as Apparel, Autos, Babies & Kids, Books & Magazines, Cell Phones, Plans, & Accessories, Computers, Home & Garden, Photography and Travel. The website also offers shoppers the ability to view and compare over thousands of merchants and sellers and their respective pricing information for products and services, thereby enabling users to ultimately find the right product from the right merchant at the best price.
PriceRunner:
PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. Ranked #1 in the US by PC World Magazine in 2005 as "best overall comparison shopping engine" and recommended by Good Housekeeping Magazine. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons and always lists the lowest price first. PriceRunner's goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner is a ValueClick, Inc. company.
PriceShaker:
One of the newest and most cost-effective advertising tools available today. PriceShaker.com's lowest CPC rates in the industry combined with a vast amount of top rated merchants make it one of a kind. Focusing on consumer electronics and appliances, PriceShaker.com is not only a shopping comparison site, but it is equally a product comparison site as well as a retailer comparison site. In addition to shaking the internet for the best prices, PriceShaker.com provides users with unique ways to compare products side by side right down to their specific details as well as having a combination of customer reviews and an objective rating system- helping users choose the right retailer to purchase from.
Shopping.com:
Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet. With millions of products, thousands of merchants, and millions of reviews from the Epinions community, Shopping.com empowers consumers to make informed choices and, as a result, drives much higher conversion to sale and value for merchants.
Shopzilla:
The name says it all, Shopzilla is one of the largest shopping comparison sites that has a great brand name and is well funded. With more than 25 million products from over 45,000 storefronts. From air conditioners to zodiac charms, whatever you're shopping for, they've got you covered. Whether you're searching for something specific or just browsing, with Shopzilla you'll get lightning fast, accurate results that you can refine and sort any way you like. And finally, Shopzilla gives you product pictures, detailed descriptions and consumer reviews. You can even add all of the items you're shopping for to your Shopzilla List and compare their features side by side.
Smarter.com:
Smarter.com is a leading online comparison shopping service. Their goal is to help consumers make smarter buying decisions by enabling them to research and compare products, as well as to compare prices on millions of products available at thousands of reputable online stores. They gather product and merchant data from across the Internet, organize and structure it into a comprehensive catalog which they publish on Smarter.com.
Underbid:
UnderBid has broken new ground by establishing a truly cost-effective Pay-Per-Sale marketing channel. Underbid is building a business based on professional and reputable merchants and genuinely partners with each merchant. There are NO listing fees, NO pay-per-click fees, NO cost per-impressions fees, NO pay-per-lead fees, NO monthly subscriptions fees, NO upfront setup costs, and NO hidden marketing costs. Underbid is at the other end of the spectrum from other marketing driven business models and delivers a NO RISK solution, eliminating click fraud to the merchant because only when a visitor completes their purchases is Underbid paid a small commission.
Yahoo Shopping:
One of the premier, branded and original shopping destination sites where shoppers come for the best prices, product information, and helpful tips on how to shop for the right product. Any shopper can easily compare product prices and features across thousands of merchants and millions of product offerings.
In my humble opinion if you have a web site and you sell products, shopping sites are a must. This should also be included in any SEO campaign. After all a well rounded marketing campaign should be about increasing the company's bottom line.
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