When you're passionate about what you're doing, you naturally want to do more of it. This is especially true if you're a service professional, holistic practitioner or coach. Knowing that you're helping to improve the quality of someone's life or helping to make the world a better place to live can be quite a driving force. I've been there myself and it's easy to get caught up in the doing, or in providing the service, but it doesn't leave much room for business building. I've learned to completely transform the way I do business over the years and I've helped thousands do the same. The idea is to look for ways to serve others and you'll be inspired to make the shifts accordingly.
If your income is tied into how hard you work then you'll appreciate some of these strategies which are intended to help you work smarter, not harder:
1. Build a team of strategic alliances.
Take some time to develop your own personal network of people who can promote your services to their customer list. If you have a service which supports moms-to-be, then you would want to align yourself with Obstetricians who can refer you. This will significantly cut back on the time you would need to spend marketing.
2. Create a special referral rewards program for existing customers.
The people who have benefited from your services are your greatest sales staff. Express gratitude often and offer them something special for their referrals.
3. Create teleseminar programs whenever possible.
There must be some aspect of your work that you could provide in a group setting as opposed to spending one-on-one time with individual clients. You could conduct a live teleseminar or record it to be sold or given away to support your work. There are paying services and free services that you can use for this.
4. Document your process in a print book, eBook or workbook.
Package various aspects of your talent in a "how to" format to be sold or given to a customer to support the work they're doing with you.
5. Offer adjunct products and services from other companies.
You may consider offering solutions to your customer that did not originate from you but may help to improve their experience with you. Consider being a re-seller for these products if it's appropriate so that you get to realize some profit from the sale and your customer is getting exactly what they need. This could include vitamin therapy, additional follow-up services, or equipment they will buy.
6. Conduct live workshops or trainings.
Try to package aspects of your service so you can provide it in a group setting, similar to a teleseminar but face to face.
7. Offer continuity programs.
If your customer is complete with you after the service is provided, perhaps there is something more you can offer them that they would be willing to pay a monthly or yearly fee for. This would produce passive income for your practice. I have several coaching and mentoring programs I facilitate that way.
8. Record your service in an audio or video format.
This is a very powerful medium and can have multiple uses for you as a product to be sold or as a marketing tool to help build your business.
9. Systematize and automate various aspects of your service delivery.
This includes the service you provide, your follow-up communication, product offerings, etc. Systematizing not only saves you a considerable amount of time but it also allows others to come in and support you at any level.
10. Train the trainer.
Create facilitator training programs that allow others to learn what you do, under your guidance, and then go out and teach others for a fee.
In my Passion To Prosperity program for service providers, people have reported substantial shifts in the way they conduct their business as well as an increase in their income by incorporating just a few of these recommendations.